他的創意生涯從1988起的戲劇表演。五年後由於無法養活自己，開始投身廣告，他先是美術後又成為撰文。他於2000年成為David 廣告公司的 ECD (Ogilvy的second agency)，十年期間帶領David成为台湾前三大创意公司，与奥美、ADK成为广告奖的大赢家。
Beginning in 1988, Akae’s creative potential burgeoned in performing
arts. After 5 years dedication, he made the economic decision to switch his career
path to advertising became an art designer then copywriter. In 2000 he
was promoted to ECD for David Advertising (The second agency of Ogilvy &
Mather Taiwan), leading David in next 10 years to become one of the top 3
creative advertising firms in Taiwan, consistent winner of prestigious
advertising awards in league with Ogilvy ADK.
In 2010 his work at Publicis China allowed his talents to shine in the
greater China market leading to the win of Tencent as a client plus 2-year
service contract. Later, his talents were sought out by Tencent with an offer
to become Chief ECD for Branding PR Division. His dedication to his career
brought Tencent more than 40 global advertising awards in 5 years. Among these
awards are D&AD, Cannes, One show, LIA, Spike, Adfest, ADstar.
His future creativity direction will focus on AI applications in the healthcare
industry, IP cultural creative industries as well as social responsibility
for Tencent as a brand.
Writing is his favorite pastime with 4 books 5 plays published. One
of his books, A Cachalot on a Train, was awarded
the silver medal of the Best Book Design from all over the World:
International Competition 2013 held In Leipzig.