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王彥鎧

腾讯
集团市场部与公关部品牌创意组高级总监

他的創意生涯從1988起的戲劇表演。五年後由於無法養活自己,開始投身廣告,他先是美術後又成為撰文。他於2000年成為David 廣告公司的 ECD (Ogilvysecond agency),十年期間帶領David成为台湾前三大创意公司,与奥美、ADK成为广告奖的大赢家。

他於2010年进入中国阳狮,在贏得騰訊客戶並服務兩年後,被挖角成為騰訊集團品牌市場與公關部的首席創意官。五年期間他已為騰訊獲得超過40座的國際獎,D&ADCannesOne showLIASpikeAdfestADstar。他未來創意重心,會側重在AI醫療、IP文創與品牌社會責任的打造。

此外他還是名業餘寫作者、出版過四本書、五部舞台劇劇本。其中坐火車的抹香鯨、曾獲萊比錫全球最美的書銀牌獎。

 

Akae Wang

 

Beginning in 1988, Akae’s creative potential burgeoned in performing arts. After 5 years dedication, he made the economic decision to switch his career path to advertising became an art designer then copywriter. In 2000 he was promoted to ECD for David Advertising (The second agency of Ogilvy & Mather Taiwan), leading David in next 10 years to become one of the top 3 creative advertising firms in Taiwan, consistent winner of prestigious advertising awards in league with Ogilvy ADK.

 

In 2010 his work at Publicis China allowed his talents to shine in the greater China market leading to the win of Tencent as a client plus 2-year service contract. Later, his talents were sought out by Tencent with an offer to become Chief ECD for Branding PR Division. His dedication to his career brought Tencent more than 40 global advertising awards in 5 years. Among these awards are D&AD, Cannes, One show, LIA, Spike, Adfest, ADstar. His future creativity direction will focus on AI applications in the healthcare industry, IP cultural creative industries as well as social responsibility for Tencent as a brand.

 

Writing is his favorite pastime with 4 books 5 plays published. One of his books, A Cachalot on a Train, was awarded the silver medal of the Best Book Design from all over the World: International Competition 2013 held In Leipzig.